ELL Seminar (16th Oct): The ‘magic’ of tutorial centers in Hong Kong:  A political economy analysis by A/P Aaron Koh

ELL Seminar (16th Oct): The ‘magic’ of tutorial centers in Hong Kong: A political economy analysis by A/P Aaron Koh

Date
Wednesday, 16 October 2013

Why do Hong Kong students flock to tutorial centers like moths to light? What is the ‘magic’ that is driving the popularity of the tutorial center enterprise? Indeed, looking at the burgeoning tutorial centers in Hong Kong, it is difficult not to ask these questions. Drawing on theories of marketing semiotics and emotion studies,

Dr. Aaron Koh argues that the ‘magic’ of tutorial centers lies in the intensity and widespread advertising of tutorial centers. Through a case study approach that maps out the pedagogy observed in an English tutorial class, it is revealed that the pedagogy that tutorial centers offer is another source of ‘magical’ attraction. Finally, the paper offers a discussion of the political economy of education in Hong Kong through the tutorial culture phenomenon that has become a characteristic of the culture of schooling in Hong Kong’s education landscape. 

Seminar Details

Date and Time: 16th Oct 2013, 1030hr - 12 Noon

Venue: TLDC Self Access Centre, NIE Block 3, Basement 1 Room 02/03

Link to Abstract