Sponsorship in SEA Games 2015

Project Number
SEA Games 2015

Project Duration
July 2015 - June 2016

Status
Completed

Abstract
To educate companies about the value of sport as a powerful branding and engagement tool to connect with their customers on an emotional level, and to cultivate a lasting confidence for sport sponsorship in Singapore, it is important for SportSG to understand whether brand impact resulting from sport sponsorship has lasting effects on consumers in Singapore. The findings from this study will have implications for both rights owners in the sport industry and their sponsors.

Funding Source
Sport Singapore, Mr Chia Kuok Wei

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